Laboratory of Opinion Research

The Laboratory of Opinion Research (LORE) is an organization within the University of Gothenburg devoted to conduct data collection through web questionnaires. LORE aims to be a one-stop service organization for researchers at the University of Gothenburg, and elsewhere, providing qualified consultation on web-based research and instrumental design as well as data collection and data processing.

Collection of data in collaboration with LORE is made through a number of web panels of which the Citizen Panel is the largest with approximately 55,000 active respondents in Sweden. The size of the panel provides unique opportunities to customize sample selection for a variety of designs. In addition to the Citizen Panel LORE runs the Politician Panel and the Journalist Panel.

LORE’s one-stop service offers feedback and advice regarding design and content of scientific studies and survey questionnaires.

The LORE organization also conducts independent research in the field of survey methodology, which they summarize in short reports called Methodological notes.


Cooperate with LORE

Since 2010, LORE has collected data for approximately 400-450 specific research projects ranging from survey experiments to cross-sectional studies.

The main purpose of our panels is to facilitate research within democracy, opinion and political behavior as well as social sciences in general. LORE also collaborate with various Swedish public organisations with data collection and analysis to meet their needs.

There are different ways to collaborate with LORE and to use our panels for collecting data. Research projects that want to use LORE can contact us to discuss possibilities for collaboration for a specific project.



Contact LORE

Whether you have a question, or are interested in collaborating with us, we’d love to hear from you!

Who works at LORE?

The Laboratory of Opinion Research (LORE) is an organization within the University of Gothenburg. Johan Martinsson is Research Director at LORE and the SOM Institute and Associate Professor at the Department of Political Science at University of Gothenburg.

Johan Martinsson

Research Director LORE

+46 (0)31 786 5148

Do you have a research project and are interested in collaborating with us?

Please send us an e-mail to